Can clients use a nutrition app with your own brand?
In short: Yes. The quickest route is a shared nutrition app that shows your logo and brand colour once a client is linked to you. The bigger step is a white-label app, published on the App Store and Google Play under your business name, which takes weeks to build and needs store listing details and legal documents from you.
1 min 7 s videoCaptions onUpdated 28 September 2026
Two levels of branding
When practitioners ask for a branded app they usually mean one of two different things, and they cost very different amounts of time.
| Branded shared app | White-label app | |
|---|---|---|
| What the client downloads | The software company's app | An app with your name and icon |
| What they see inside | Your logo and colour | Your logo, colour, app name and icon |
| Store listing | Under the software company's name | Under your business name |
| Set-up time | Minutes | Weeks, including store review |
| What you need | A logo and a hex colour | Store listing text, an icon, website policies and signed paperwork |
For most one-to-one practices the first level is enough. The client sees your brand every time they log a meal, and you haven't spent a month on app store forms.
What a white-label app needs from you
Apple and Google review every app, and a white-label app is reviewed like any other. Expect to supply:
- An app name of 30 characters or fewer. That is the App Store limit, and it has to be a name you have the right to use.
- A square icon at 1024 by 1024 pixels. Design this properly. It sits on your client's home screen next to apps with big design budgets.
- A subtitle and a description. The App Store allows 30 characters for the subtitle and 4,000 for the description.
- A website with a privacy policy and terms of use. Both stores require a privacy policy link, and most providers ask for terms of use as well.
- Your legal business name, as it appears on company or tax records.
- Written permission for the provider to publish on your behalf, usually a signed authority form.
Get these ready before you start. The build itself is rarely the slow part; missing paperwork is.
When your own app is worth it
A white-label app earns its keep when your brand is the product. That tends to mean you sell subscriptions or programmes to people who find you online, you run group challenges, or you're a clinic, gym or corporate wellness provider whose name clients already know.
It's harder to justify for a small practice that sees clients one to one on referral. Those clients chose you, not an app, and a logo in a shared app does the job.
Think about who else sees it. A client who shows a friend their meal plan on your app is doing your marketing, and that works better when the name on the screen is yours. That matters more for a practice that grows by word of mouth than for one fed by GP referrals.
One more test: will you tell people to search for your app by name? If yes, having it in the stores under that name matters. If you'll always send an invite link, it matters less.
What branding does not change
Your app still runs on the provider's platform, so its features, security and data handling are theirs. Read their privacy and security terms before you put your name on it, because clients will hold you responsible.
Ask what happens to the app if you cancel. With most white-label arrangements it stays in the stores only while you're subscribed, so plan how you'd move clients if you ever left.
How to do it in Foodzilla
From the Starter plan up, the Foodzilla app your clients use shows your logo and brand colour. The White Label plan adds an app of your own on the App Store and Google Play.
- 1Go to Settings, then Branding. On the Color & Logo tab, enter your Brand Color as a hex code and upload your logo (PNG or JPG, up to 1 MB, ideally a transparent PNG in a 3:1 or 4:1 shape).
- 2Check the Brand Preview, which switches between App, PDF and Email, then press Update Branding.
- 3On the Web Links tab, add your website, booking page or social links. They appear in the profile tab of your clients' app. Web links need the Professional plan or above.
- 4Once the white-label app is on your account (the White Label plan, or a Team plan with the white-label add-on), the White-Label App tab asks for your App Icon, App Name, App Subtitle, App Description, Business Website and Legal Business Name. Download the Authority to Act Form, sign it and upload it.
- 5Follow the status as it moves from Building to Testing to Published. Allow 6 to 8 weeks from start to the app being live.
- 6On the Client Portal tab, choose a Portal Address so your clients sign in on a login page with your logo and colours. This page goes live on the White Label plan, or a Team plan with the white-label add-on.
Good to know
- Use a wide logoThe client app shows your logo in a small white pill at the top of the screen. A wide logo in a 3:1 or 4:1 shape reads well there. A tall one with small text does not.
- Pick a colour with contrastThe app puts white text on your brand colour. If your brand colour is very pale, use a deeper shade from your palette so the text stays readable.
- Team plans have their own routeOn a Team plan the white-label app is a one-off add-on you buy from the White-Label App tab, rather than a plan change.