Our Standards
We believe the tools you use to guide someone's nutrition should meet the same standards as the food itself.
Food data you can stand behind
Your recommendations are only as good as the data behind them. Our nutrition database is built on verified, government-backed food composition data: FSANZ for Australia and New Zealand, USDA for the United States, CoFID for the United Kingdom, TCA for Portugal, and CNF for Canada. Every recipe in Foodzilla shows the source of every ingredient, so you always know exactly where the nutrition data behind a meal plan is coming from. We also source foods from local markets in the regions we serve, and these are clearly identified so you and your clients can see whether an ingredient reflects what's actually available on their shelves.
Measurements you can trust
Converting between grams and cups sounds simple until you realise that a cup of flour and a cup of honey weigh very different amounts. In Foodzilla, mass-to-volume conversions are derived from actual food density data, not rough approximations. When density data isn't available for a specific food, we provide estimated measurements that are clearly marked as estimates. They're there for your convenience and your clients' convenience, but you'll always know the difference between a precise conversion and a best-effort one.
Built for the standards your clients expect
Nutrition labelling and dietary guidelines aren't universal. What's compliant in New Zealand isn't the same as what's required in the United States, the United Kingdom, Canada, or Portugal. Foodzilla is built to understand those differences, so whether you're creating meal plans for clients in Auckland, Austin, Adelaide, London, Lisbon, or Toronto, the data and formatting reflect the right regulatory framework.
Your clients' data is treated like health data
Because it is. Client information is hosted on secure infrastructure in Sydney, Australia, through providers who maintain the best security standards in the industry, including AWS and MongoDB Atlas. We don't sell data, we don't share client data with third parties, and we don't use it to train models. Your clients trust you with their health. You should be able to trust your software with their information.
Independent and founder-led
Foodzilla isn't backed by venture capital chasing growth at all costs. We're a founder-led company based in Auckland, New Zealand, and we build for the long term. We build things in-house. Our nutrition data, our food databases, our recipe engine, our meal planning algorithms. We don't outsource the things that matter to third-party providers and call it a day. If it touches your client's plate, we built it by hand. Other platforms license their food data from aggregators or rely on crowdsourced databases with no accountability. We don't. We build it well or we don't build it at all. When you email us, a real person responds. Your feedback directly shapes what we build next, because talking to the people who use Foodzilla every day is how we make it better. That's not a customer service policy. It's how we build the product.
No conflicts of interest
We don't take money from supplement companies, food brands, or ingredient suppliers to feature their products in our database or meal plans. We don't serve ads. We don't monetise your attention or your clients' data. Foodzilla is fully funded by the practitioners who use it — we charge a fair price for our software and that's how we keep the lights on. The recommendations your clients see are the ones you chose for them. Nothing more. When a product appears in Foodzilla, it's because the data supports it, not because someone paid for placement.
AI that helps you, not replaces you
We use AI to take the repetitive work off your plate, like generating recipe ideas, building meal plans faster, recognising foods from photos, and dozens of other smart features designed to save you time and make things easier for your clients. It's there to make you more efficient, not to make clinical decisions for you. You remain in control of every recommendation. Importantly, your clients' data is never shared with AI services. AI features in Foodzilla are limited to non-client-facing tasks like recipe creation and meal plan generation. Your clients' personal and health information stays exactly where it should: between you and them.
Transparent by default
We believe practitioners deserve to know exactly what they're working with. Where our data comes from, how our pricing works, what happens to client information, and what we're building next. Our terms of service, privacy policy, data processing agreement, and cookie policy are all publicly available — written in plain language, not legal fog. Our system status page is open for anyone to check uptime and incidents in real time. If something isn't ready yet, we'll say so. If we make a mistake, you'll hear about it from us first. Transparency isn't a policy here. It's a reflex.
Sustainable by design
New Zealand takes environmental responsibility seriously, and so do we. We write efficient software, run a lean operation, and think carefully about the resources we consume. Building a company that lasts means building one that doesn't take more than it needs. That principle applies to our code, our infrastructure, and the way we grow.
“We built Foodzilla for practitioners who check the source before they recommend it. Who care about every detail of their client's experience. Who believe their clients' data belongs to their clients, not to Big Tech. For those who know the small things are never really small. If that's you, this is your platform.”