Internet Asks: "When Does Starbucks Pumpkin Spice Come Out?"

Starbucks’ Pumpkin Spice Latte (PSL) is one of the most anticipated seasonal drinks, marking the unofficial start of fall. Every year, fans eagerly wait for the return of pumpkin spice drinks, which usually launch in late August. But why does Starbucks release its fall menu earlier each year, and what can we expect in 2025? Let's break it down.

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Starbucks Pumpkin Spice Release Date History

Over the years, Starbucks has consistently launched its fall menu in late August, sometimes even earlier. Here’s a look at past PSL release dates:

• - 2024: August 22
• - 2023: August 24
• - 2022: August 30
• - 2021: August 24
• - 2020: August 25

Given this pattern, the 2025 Pumpkin Spice Latte release date is likely to fall between August 20–25.

 

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Why Does Starbucks Release Pumpkin Spice Earlier Each Year?

There are a few key reasons why Starbucks keeps pushing up the PSL release date:

1. 1. Customer Demand – The PSL has a dedicated fan base that eagerly waits for its return every year.
2. 2. Marketing Strategy – An earlier launch builds excitement, increasing early sales.
3. 3. Competitive Pressure – Other coffee chains like Dunkin’ and McDonald’s also release pumpkin spice drinks in August.
4. 4. Social Media Influence – Platforms like Instagram and TikTok hype up the PSL launch, making it more profitable to release early.

 

What’s on Starbucks’ Fall Menu?

While the Pumpkin Spice Latte is the highlight, Starbucks usually offers a full fall menu with a variety of drinks and snacks:

• ✅ Pumpkin Cream Cold Brew – A refreshing cold coffee topped with pumpkin-flavored sweet cream.
• ✅ Apple Crisp Oatmilk Macchiato – A warm, cinnamon-infused drink with oat milk.
• ✅ Pumpkin & Cream Cheese Muffin – A sweet, spiced muffin with a cream cheese center.
• ✅ Pumpkin Scone – A classic fall treat with warm spices and icing.

 

Where Can You Buy Starbucks Pumpkin Spice Drinks?

Once Starbucks launches its fall menu, you can find PSL and other seasonal drinks at:

• - Starbucks stores worldwide
• - The Starbucks app (for ordering ahead)
• - Grocery stores (some locations carry bottled PSL versions)

 

Final Thoughts

If you’re a pumpkin spice fan, expect Starbucks to launch its fall menu in late August. With each passing year, the release gets earlier, keeping up with demand and fall excitement. Be sure to check Starbucks' official announcements for exact dates.

 

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References

1. CBS News. (2024, August 22). Starbucks pumpkin spice latte returns earlier than ever in 2024. CBS News. Retrieved from https://www.cbsnews.com/news/starbucks-pumpkin-spice-latte-2024-fall-menu-release-date/

2. Starbucks Stories & News. (2023, August 24). PSL turns 20: The story behind Starbucks’ Pumpkin Spice Latte. Starbucks. Retrieved from https://stories.starbucks.com/stories/2023/psl-turns-20-the-story-behind-starbucks-pumpkin-spice-latte/

3. Jdubey. (2024, October 30). Starbucks Pumpkin Spice Latte returns for its 20th year on Aug. 24. About Starbucks. https://about.starbucks.com/press/2023/starbucks-pumpkin-spice-latte-returns-for-its-20th-year-on-aug-24/

4. AllRecipes. (2023, September 1). This is the reason it feels like pumpkin spice season starts earlier every year. AllRecipes. Retrieved from https://www.allrecipes.com/pumpkin-spice-season-8699571