Internet Asks: "When Does Starbucks Get Pumpkin?"

Starbucks' Pumpkin Spice Latte (PSL) has become synonymous with the arrival of autumn. In recent years, the release date has moved earlier, with the trend continuing to build excitement among fans. Below, we dive into the details of the PSL release timeline, the reasons behind the shift, and what to expect for future fall menus.

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Release Date History

Traditionally, Starbucks launches its PSL in late August. Recent trends have shown an earlier rollout, with the 2024 release on August 22. Here’s a quick look at previous years:

• - 2024: August 22
• - 2023: August 24
• - 2022: August 30
• - 2021: August 24

This pattern suggests that for 2025, you can expect the fall menu—featuring the PSL—to debut around the third or fourth week of August. 

The Evolution of the Pumpkin Spice Latte

Since its debut in 2003, the PSL has evolved from a niche seasonal offering to a mainstream phenomenon. The drink has inspired numerous variations and offshoots, contributing to a broader pumpkin spice trend in food and beverages.

 

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What’s on the Starbucks Fall Menu?

Starbucks’ fall menu isn’t just about the PSL. The lineup usually includes:

• ✅ Pumpkin Spice Latte (hot, iced, or blended) – A mix of espresso, pumpkin spice syrup, and steamed milk, topped with whipped cream and pumpkin pie spice.
• ✅ Pumpkin Cream Cold Brew – Cold brew coffee topped with pumpkin-flavored cold foam and a sprinkle of pumpkin spice.
• ✅ Apple Crisp Oatmilk Macchiato – A layered drink featuring oat milk, apple brown sugar syrup, and espresso.
• ✅ Pumpkin Scone – A lightly spiced scone topped with sweet icing.
• ✅ Pumpkin & Cream Cheese Muffin – A pumpkin muffin with a cream cheese center, sprinkled with pepitas.

 

Why Does Starbucks Release Pumpkin Spice so Early?

Starbucks strategically releases its pumpkin spice menu earlier each year to meet demand. The PSL has become a cultural phenomenon, with millions of people eagerly anticipating its return. Some key reasons for the early launch include:

• 1. High demand: Pumpkin-flavored products generate significant sales.
• 2. Longer seasonal availability: An earlier release means Starbucks can sell PSLs well into November.
• 3. Competition: Other brands like Dunkin’ and McDonald's now release pumpkin spice drinks in August.

 

Final Thoughts

The Pumpkin Spice Latte is more than a beverage—it’s a celebration of autumn. Mark your calendars for late August and stay updated with Starbucks' official announcements.

 

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References

1. CBS News. (2024, August 22). Starbucks pumpkin spice latte returns earlier than ever in 2024. CBS News. Retrieved from https://www.cbsnews.com/news/starbucks-pumpkin-spice-latte-2024-fall-menu-release-date/

2. Starbucks Stories & News. (2023, August 24). PSL turns 20: The story behind Starbucks’ Pumpkin Spice Latte. Starbucks. Retrieved from https://stories.starbucks.com/stories/2023/psl-turns-20-the-story-behind-starbucks-pumpkin-spice-latte/

3. Jdubey. (2024, October 30). Starbucks Pumpkin Spice Latte returns for its 20th year on Aug. 24. About Starbucks. https://about.starbucks.com/press/2023/starbucks-pumpkin-spice-latte-returns-for-its-20th-year-on-aug-24/

4. AllRecipes. (2023, September 1). This is the reason it feels like pumpkin spice season starts earlier every year. AllRecipes. Retrieved from https://www.allrecipes.com/pumpkin-spice-season-8699571