Foodzilla vs. PlateJoy

PlateJoy is a personalized meal planning service for consumers, sometimes offered through employer wellness programs. Here's how it compares to Foodzilla for nutrition professionals.

Key Features Comparison

Feature	Foodzilla	PlateJoy
Target Users	Nutrition Professionals	Consumers & Employers
Create Plans for Clients	Yes - Core feature	No - Automated for self
Recipe Database	100,000+ recipes	Curated library
Food Database	2+ million items	Recipe-based
Personalization	Professional control	Algorithm-based
Client Management	Yes - Full CRM	No
White-Label App	Yes - Your branding	No - PlateJoy brand
Client Food Tracking	Yes - Monitor progress	No
Grocery Delivery	Lists for any store	Instacart integration
Online Payments	Yes - Built-in	No
B2B/Wellness Programs	Yes	Yes - Focus area
Starting Price	From $29/month (pro)	From $8.25/month (consumer)

 

Service vs. Professional Tool

The key distinction:

PlateJoy: A meal planning service that creates automated plans for consumers. Users interact with PlateJoy, not a nutrition professional. Often offered through employer benefits.

Foodzilla: A tool for nutrition professionals to create personalized plans with professional oversight. YOU control the plans, not an algorithm.

Why Professionals Choose Foodzilla

Professional control: You create the plans, not algorithms

Your brand: Clients work with YOU, not a generic service

Custom expertise: Apply your knowledge to each client

Client relationships: Build your practice, not someone else's

Monitor compliance: Track what clients actually eat

When PlateJoy May Work

You want automated plans for yourself

Your employer offers it as a benefit

You don't need professional nutrition guidance

You're comfortable with algorithm-driven recommendations

Professional vs. Automated

PlateJoy replaces nutrition professionals with algorithms. Foodzilla empowers nutrition professionals to serve clients better. If you're building a nutrition practice, you need tools that put you—not algorithms—at the center of client care.