Foodzilla vs. Noom

Noom is a popular consumer weight loss app using behavioral psychology. Here's how it compares to Foodzilla for nutrition professionals building their own coaching businesses.

Key Features Comparison

Feature	Foodzilla	Noom
Target Users	Nutrition Professionals	Consumers
Primary Approach	Meal Planning	Behavioral Psychology
Meal Plan Creation	Yes - AI-powered	No - Calorie budgets
Recipe Database	100,000+ recipes	Food color system
Food Database	2+ million items	Calorie-focused
Run Your Own Practice	Yes - Full toolkit	No - Work for Noom
Your Branding	Yes - White-label	No - Noom brand
Client Management	Yes - Full CRM	No
Custom Nutrition Targets	Yes - Per client	Algorithm-determined
Condition-Specific	Yes - Diabetes, PCOS, etc.	Weight loss focus
Online Payments	Yes - Your revenue	No - Noom's revenue
Pricing	From $29/month (pro)	$70+/month (consumer)

 

Competitor vs. Business Tool

A crucial distinction:

Noom: A direct-to-consumer weight loss service that competes with independent nutrition professionals. Clients pay Noom, not you.

Foodzilla: A tool that empowers nutrition professionals to build their own successful practices. Clients pay YOU.

Why Professionals Choose Foodzilla

Build YOUR business: Clients are yours, not Noom's

Professional expertise: Apply your training, not generic algorithms

100,000+ recipes: Create real meal plans, not just calorie limits

Beyond weight loss: Support any nutrition goal or condition

Your brand: Establish your professional identity

Higher margins: Keep your revenue instead of working for an app

When Noom May Work

You're a consumer wanting to lose weight

You prefer behavioral coaching over meal plans

You don't want to work with a professional directly

You're comfortable with one-size-fits-all approaches

Own Your Practice

Apps like Noom compete with nutrition professionals for clients. Foodzilla helps you compete back—with better tools, personalized service, and professional expertise that apps can't replicate.