Foodzilla vs. MacroFactor

MacroFactor is a popular macro tracking app known for its adaptive algorithm that adjusts calories based on progress. Here's how it compares to Foodzilla for nutrition professionals.

Key Features Comparison

Feature	Foodzilla	MacroFactor
Target Users	Nutrition Professionals	Consumers
Meal Plan Creation	Yes - AI-powered	No
Adaptive Algorithm	AI-based planning	Yes - TDEE adjustment
Recipe Database	100,000+ recipes	Limited
Food Database	2+ million items	Verified database
Client Management	Yes - Full CRM	No
White-Label App	Yes - Your branding	No
Coach Dashboard	Yes - Full management	No
Send Meal Plans	Yes - In-app delivery	No
Grocery Lists	Yes - Auto-generated	No
Online Payments	Yes - Built-in	No
Pricing	From $29/month (pro)	$71.99/year (consumer)

 

Consumer Tracking vs. Professional Platform

These platforms serve different purposes:

MacroFactor: Personal macro tracking app with an adaptive algorithm. Great for individuals managing their own nutrition, but no tools for coaching clients.

Foodzilla: Professional platform for nutrition coaches to manage clients, deliver meal plans, and run their business.

Why Professionals Need Foodzilla

Client management: Track all your clients in one dashboard

Meal plan delivery: Create and send personalized plans

Your brand: Clients see your brand, not a third-party app

100,000+ recipes: Massive variety for diverse client needs

Business tools: Payments, messaging, scheduling built-in

Condition-specific: Support for diabetes, PCOS, allergies, and more

When MacroFactor Works

For personal use tracking your own macros

You want adaptive calorie recommendations

You don't need to manage clients

You're comfortable with consumer app branding

The Professional Difference

MacroFactor is excellent for individual users who want to track their own nutrition. But if you're a nutrition professional building a coaching business, you need tools designed for managing clients, delivering personalized meal plans, and creating professional branded experiences.